Leadership – Communicating Your Message
“I know you believe you understand what you think I said, but I am not sure you realize that what you heard is not what I meant!” – Anonymous
Leaders have a responsibility to communicate effectively. You cannot create positive change if you do not speak convincingly about what you believe is possible.
As leaders in the childcare field, there are many reasons to speak out – to share, inspire, educate, persuade and motivate.
Here are some examples of each:
- To share your vision for the quality of childcare provided in your centre or home
- To inspire your staff and parent community to educate community leaders about the importance of quality care
- To educate community leaders about the critical need for childcare professionals in a high-quality childcare system
- To persuade a local service club to provide funding for new playground equipment for your centre
- To motivate your colleagues to join a childcare association
Plan your message.
There are three questions to consider as you plan your message
- What is your purpose? Are you trying to persuade? To inspire? To educate?
- Who is your audience?
- What is the key topic of your message?
For example, you are going to talk to your parent community (audience) about issues in the continuing crisis in childcare (topic) because you want them to be more informed (purpose).
Develop your presentation
- List possible points using the categories below
- Select four or five points that you want to be sure to address when you speak. Decide the sequence and then begin to plan what you will say
|What might your audience see as positive and negative aspects of this topic?||(+) quality childcare is important for their child’s development
(-) availability and affordability of childcare
|What possible assumptions or misconceptions might the audience have?||All child childcare providers have formal post-secondary training before they are hired|
|Identify some points your audience might not know||Research shows that childcare practitioners are the single most important factor in the giving quality of care|
Tips to make your message stand out
Research shows that you hear up to 1,800 messages a day. Consider the following tips to get your point across in a way your audience will remember.
People remember things in threes
Organize your presentation in threes:
- Describe what has happened in the past, what’s happening today, what could happen tomorrow
- Communicate what’s happening at a provincial/territorial level, what’s happening at a regional or municipal level, and what’s happening in your centre
- Present three advantages, three benefits and three actions to take
People remember things they see
- Use illustrations, graphs photographs, and charts to illustrate your message
People remember what they feel
- Engage your audience emotionally
- Tell a personal story that is related to your topic
- Use your audience’s experiences as examples
- Use humour
Pay attention to the opening and closing
- Develop a strong beginning that grabs attention
- Link your ending to your beginning
- Near the beginning, tell your audience what you’re going to say
- When you close, recap what you told them
- Use a powerful quote